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Jerry Morin

Jerry has been in the rental industry since the early 1980s. He started in the yard at Center Rentals & Sales and rose through the ranks to become co-founder and CEO of Rental Equipment Center in Denver, Colorado.  Jerry led REC from $0 to $68MM in fleet in just three years, culminating in a successful exit to Herc in 2023.

Jerry has worn many hats during his career in the equipment rental industry, but his specialty is in management and sales.  He has served as a Branch Manager III for RSC and a Location Manager for United.  He was also the Director of Sales at Contractors Equipment Center -- leading their rapid growth in Colorado before a successful exit to H&E in 2018. 

Jerry currently resides with his wife in Salida, Colorado, where rides his mountain bike, snowboards and gets to enjoy the great outdoors almost every day. 

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