top of page
Fam Pic.jpg

Bill Armstead

With over four decades of rental industry experience, Bill was most recently a shareholder and COO of Rental Equipment Center, LLC helping guide its growth until a sale to Herc Rentals in 2023.  Bill previously held senior positions at public rental companies such as H&E Equipment Services, Mobile Mini and Rental Service Corp (RSC).


Bill has been involved as an equity partner in multiple start-ups and turnaround ventures since 2004, helping create several successful exits along the way.  He has experience in almost every facet of the business, but he focuses on operational management, safety and process improvement.  Over the years, he has learned how to manage the difficult balancing act of improving process and operations without sacrificing growth.    

Bill lives with his wife in the mountains of northern Colorado.  He has three grown children -- all of whom have followed in his footsteps by working in the construction equipment rental industry.  

  • LinkedIn
bottom of page